Landmark study tracks screen time

03/26/2009 | NYTimes.com · USA Today

The average American adult is exposed to various screens -- TV, personal computers, cell phones, video games, GPS units and more -- for about 8.5 hours every day, according to a Nielsen-backed study conducted by Ball State University's Center for Media Design. The study followed 350 test subjects and tracked their viewing instead of using the traditional method of allowing subjects to report on their media consumption. Adults ages 45 to 54 spend on average one hour per day more with screens than others. Overall, Americans are exposed to just more than five hours of live TV per day compared with 15 minutes of DVR playback and 2.4 minutes of computer video.

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NYTimes.com · USA Today

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