6 ways to win back control of your image

03/26/2010 | Bloomberg Businessweek

Social media makes it impossible for brands to completely control their image, but it's still possible to defuse situations before they cause lasting damage. The key, write Joseph Hughes and Chris Boudreaux, is to move quickly, automating as much as possible and identifying which comments and social updates need a speedy response.

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Bloomberg Businessweek

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