CW will run as many ads online as on TV

03/26/2010 | Wall Street Journal, The

While most networks have kept ads in their streaming online videos low, CW is set to feature TV-length ad pods in its Web programming. "We see that more of our viewers are going online. Ultimately, I think it's going to continue to spread," said Dawn Ostroff, CW's president of entertainment.

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Wall Street Journal, The

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