Del Monte says ROI is "key component" of social media

03/26/2010 | SmartBrief/SmartBlog on Social Media

Doug Chavez, head of digital marketing at Del Monte Foods, advises brands looking to provide a social-media space for customers to "focus on engaged participants, not raw fan counts." He spoke with SmartBrief's Emily Molitor ahead of his participation in a panel at the IAB Marketplace being held in New York on April 5.

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