Milk board changes tack with "Mootopia" campaign

03/26/2010 | New York Times (tiered subscription model), The

After years of running humorous ads highlighting the problem of running out of milk, the California Milk Processor Board is moving in a new direction with its "Mootopia" campaign. Ads and a Web site highlight problems of a fictional land where milk flows in rivers, such as hair that is too shiny and dentists with nothing to do.

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New York Times (tiered subscription model), The

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