What "malleable social graphs" mean for marketers

03/26/2010 | Scobleizer

Sites like Foursquare let users "check in" to physical locations, but the next generation of social apps will let people check in to specific activities, interests and even brands, writes Robert Scoble. That will allow networks to create "malleable social graphs" that reflect users' shifting allegiances and needs -- and could spark a new wave of hyper-targeted, contextually aware social marketing.

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