What tweeting teeny-boppers can teach your brand

03/26/2010 | WebProNews (Lexington, Ky.)

Teen pop star Justin Bieber got his break after being spotted on YouTube, and now he's relying on tweeting teeny-boppers to publicize his new album. His success holds lessons for marketers, writes Chris Crum: Stay in tune with pop culture and attuned to the power of young people, and do everything you can to amplify the buzz that builds around your brand.

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WebProNews (Lexington, Ky.)

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