Almost half of B2B companies have brought in new business from Facebook, according to a Sagefrog Marketing Group study. Technorati research shows, however, that corporate blogs still are the most popular form of content marketing and companies with blogs draw more Web traffic than those without. Social content marketing can help make B2B brands more human and can improve a brand's standing in its field, Dragan Mestrovic writes.
Content marketing shows returns for B2B marketers
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