Facebook's log-out display ads heighten price and competition

03/26/2012 | Advertising Age (tiered subscription model)

Facebook is charging as much for log-out-page ads as competitors charge for home-page placement. The bannerlike ads are sold as part of bundles priced at more than $700,000 for one-day U.S. inventory. The emphasis on traditional display sharpens the competition between Facebook and its Internet rivals.

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Advertising Age (tiered subscription model)

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