Hong Kong's Langham Place launches mobile campaign

03/26/2012 | ClickZ.Asia (Hong Kong)

Seeking a standout way to generate awareness and establish connections with creative professionals, Hong Kong's Langham Place used an iPhone 4S to produce short films for its My Way My Place campaign. The campaign also seeks a strong presence on mobile and social media. "The combination of all these elements have made the project challenging and yet exciting to work on and work through to completion," said Sean Seah, vice president for e-business at Langham Hospitality Group.

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ClickZ.Asia (Hong Kong)

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