Mistakes that will submarine your content-marketing efforts

03/26/2012 | ClickZ

Focusing on self-promotion is a recipe for content-marketing disaster, writes Lee Odden of TopRank Online Marketing. "Companies that view social media platforms simply as a distribution channel fail to create value for the very audiences they're trying to reach," he writes. Other mistakes include failing to create a plan and neglecting to analyze the performance of content-marketing campaigns.

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