Mobile is a potent part of complete ad mix

03/26/2012 | Mobile Marketer

Mobile advertising holds the potential to reshape and energize an overall ad campaign, panelists at the Mobile Marketing Day conference said, but some brands are holding back as they seek confirmation of mobile's power and struggle with reconfiguring their ad budgets. Nonetheless, the realization is dawning that mobile has to be part of a complete ad mix, with each part serving its own purpose. "If you have a range of devices from tablets, smartphones and desktop, you need to start thinking about the types of behaviors and moments to engage with users," said Tony Effik, managing director of media connections at R/GA, New York.

View Full Article in:

Mobile Marketer

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO