Analysis: JetBlue to differentiate with free Wi-Fi

03/26/2013 | Reuters · CrankyFlier.com

JetBlue Airways, with just 5% U.S. market share, is looking to differentiate its brand by offering free Wi-Fi. "There are a lot of places we're not, but at the end of the day people make a decision on airline brands based on where they live and where they want to go," said Robin Hayes, chief commercial officer. "Because of our size and our brand, we are very relevant."

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Reuters · CrankyFlier.com

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