Fans take to March Madness digital plays

03/26/2013 | MediaPost Communications · Multichannel News

Turner and CBS' March Madness programming in its first week generated 36.6 million video streams across digital platforms, compared with 18.3 million for the same period in 2012. The number of streams translates to more than 10 million hours of live video, a 198% jump over last year.

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MediaPost Communications · Multichannel News

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