Why SMBs should consider building mobile apps

03/26/2013 | SmallBizTechnology.com

Small-business customers are increasingly reliant on their smartphones -- so many SMBs are developing applications to serve their clients' mobile needs, writes Debbie Richards. Third-party providers can help create apps painlessly and cheaply, allowing SMBs to reap the rewards of dedicated apps without having to develop the apps themselves. "Creating an app can help businesses turn casual customers into loyal customers," Richards writes.

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