Executive at LinkedIn explains how it differs from Facebook

LinkedIn is expanding from professional networking to becoming a publishing platform, Vice President of Global Sales Penry Price says in this interview. Advertising on the site will be less like the display ads seen on other social networks and more in line with the site's feeds "in a smart way," he says. "We'll continue to invest heavily and even more in B2B to continue to add new offerings for lead generation," he adds.

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