How to make sure your company isn't the next Nortel

03/26/2014 | Quartz

In 2000, Nortel was the ninth-most valuable company in the world, but by 2010, the telecommunications giant was bankrupt. A study suggests that it was Nortel's strength that contributed to its decadeslong downfall, as the company took on a culture of arrogance and perceived invulnerability. "It escalated into hubris to the extent of making it especially difficult to absorb acquisitions, to quickly respond to market needs, and to accept and understand what customers wanted," the study's authors write.

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