Mobile in-app ads outpacing growth in other platforms

03/26/2014 | VentureBeat

Growth of mobile in-application ad spending is outpacing that for mobile browsing and will surpass PC-based display ad revenue by 2017, according to a study by market researchers IDC and AppAnnie. The report notes mobile in-app ads grew 60% last year, topping the 50% growth in mobile browsing ads with a big boost from the free-to-play model in game apps.

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