Ray-Ban-maker takes on challenge of making Google Glass stylish

03/26/2014 | Bloomberg Businessweek

Google is partnering with Luxottica, maker of Ray-Ban and Oakley sunglasses, to give Google Glass a less geeky style. The deal is intended to integrate the wearable computer into Luxottica products for retail sale. "This is a fashion problem as much as it is a technology problem," said Astro Teller, head of Google X Lab. No prices or release dates have been announced.

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