Opinion: "Upscale" Cheese Puff A Victory Of Style Over Substance

03/27/2002 | NYTimes.com

Pirate's Booty, a cheese-coated puffed rice and corn snack, is compared with such cheese puff products as Utz Cheese Curls, Wise Crunchy Cheez Doodles and Cheetos. Pirate's Booty is marketed as a low-fat, all-natural cheese snack, but actually contains about the same grams of fat and calories as its competitors. The company's president says the discrepancy of Pirate's Booty's fat and calorie content is because of a manufacturing slip-up.

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