Corporate consolidation hurts newspaper ad revenues

03/27/2006 | Philadelphia Inquirer, The

Declining readership and competition from the Internet aren't the only reasons for the bottom line struggles of newspapers, which earn most of their revenue from advertising. Adding to the industry's plight are the challenges facing major advertisers themselves -- four of the country's top 10 marketers have merged in recent years and cut their ad budgets.

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Philadelphia Inquirer, The

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