Google fails to amaze with old media services

03/27/2006 | Advertising Age (tiered subscription model)

Several media buyers quoted for this article on Google's print ad buying service and radio spot placement system dMarc suggest that the online giant is years away from achieving prominence in the offline media buying field. So far, the two offerings are aimed at smaller advertisers like those who utilize the company's automated advertising placement services online.

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Advertising Age (tiered subscription model)

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