Heavy.com takes irreverent, innovative approach to ads

03/27/2006 | NYTimes.com

Broadband video offering Heavy.com, which offers a mix of animation, music, video games and models in bikinis, has taken an unusual approach to advertising. Heavy uses a series of irreverent wisecracks to introduce the commercials on its site and has helped marketers such as Burger King generate buzz with user-created, branded content.

View Full Article in:

NYTimes.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO
Instructor, eMarketing
UNIVERSITY OF VIRGINIA
Charlottesville, VA