Heavy.com takes irreverent, innovative approach to ads

03/27/2006 | NYTimes.com

Broadband video offering Heavy.com, which offers a mix of animation, music, video games and models in bikinis, has taken an unusual approach to advertising. Heavy uses a series of irreverent wisecracks to introduce the commercials on its site and has helped marketers such as Burger King generate buzz with user-created, branded content.

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