"Alpha Moms" wooed by marketers

03/27/2007 | USA Today

Highly educated, multitasking, wired to the Web and affluent, "Alpha Moms" are sought after by marketers like Procter & Gamble, General Motors and Nintendo, because their brand preferences set trends. "She ignites markets," said Michael Silverstein of Boston Consulting Group. "She's a hyperactive purchasing agent."

View Full Article in:

USA Today

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Culinary Arts Chef Instructor
The Culinary Institute of America
Singapore
Adjunct Instructor - Ancient Foods in the Modern World
The Culinary Institute of America
San Antonio, TX
Adjunct Instructor - Menu Development
The Culinary Institute of America
San Antonio, TX
Staff Assistant, Executive Sous Chef
University of Massachusetts Amherst
Amherst, MA