Heinz launches advertising blitz

03/27/2007 | Advertising Age (tiered subscription model)

H.J. Heinz plans to launch 200 new products and increase its marketing spending by $110 million between now and the end of fiscal 2008. This summer, it will ramp up the advertising behind Heinz Ketchup, Ore-Ida potatoes, Delimex Mexican snacks, Smart Ones frozen entrees, Lea & Perrins Worcestershire Sauce and Heinz condiments.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO
Instructor, eMarketing
UNIVERSITY OF VIRGINIA
Charlottesville, VA