Heinz launches advertising blitz

03/27/2007 | Advertising Age (tiered subscription model)

H.J. Heinz plans to launch 200 new products and increase its marketing spending by $110 million between now and the end of fiscal 2008. This summer, it will ramp up the advertising behind Heinz Ketchup, Ore-Ida potatoes, Delimex Mexican snacks, Smart Ones frozen entrees, Lea & Perrins Worcestershire Sauce and Heinz condiments.

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