Intel to take tech professionals to ITopia

03/27/2008 | NYTimes.com

Intel Corp. is about to launch a B-to-B campaign in 10 countries for its ITopia service, which links IT professionals with Intel engineers to help solve computer network problems. The $50 million effort, developed by Interpublic Group shops McCann Erickson Worldwide, MRM Worldwide and Universal McCann, mostly will use online ads to showcase the service as hubs for IT professionals seeking technical help.

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