Runco dealers: Still strength in higher-end markets

03/27/2008 | Dealerscope

The economic slowdown has failed to discourage sales of high-end A/V products, such as projector screens and flat-panel TVs, according to Runco dealers, who say middle-class customers in search of quality are also stepping up to buy expensive home systems. The dealers maintain that mass-market retailers can still drive sales to middle-class consumers by taking the time to explain the benefits of buying the high-end equipment.

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