Worldwide Partners looks to larger stage

03/27/2008 | Advertising Age (tiered subscription model)

Worldwide Partners, which consists of 90 affiliated but independent agencies, aims to reposition itself as a global holding company to compete for clients in the middle-market range, with ad budgets of between $40 million and $200 million. "As we get on the radar, we are going to pitch as Worldwide Partners and assemble the team working on the business from among our members," president-CEO Al Moffat said.

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