Brands and viewers have their say in Chinese Web show

03/27/2009 | Wall Street Journal, The

China Central Television, China's state-run network, doesn't feature a great deal of the kind of youth-oriented fare marketers crave. One solution is "Sufei's Diary," a 40-episode interactive sitcom modeled after the Web series "Sofia's Diary." In the Chinese version, Estee Lauder's Clinique brand and Sony consumer electronics frequently appear on the show -- and viewers have their say by voting on plot twists and turns.

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Wall Street Journal, The

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