Banks have slipshod social media strategies, report says

03/27/2012 | New York Times (tiered subscription model), The

The financial industry is failing to make the most of social media, according to an survey of 50 leading private banks. Banks displayed an all-around "amateurish" approach to social media, the report found, making only token efforts to engage customers via Facebook, YouTube or Twitter.

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New York Times (tiered subscription model), The

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