Banks have slipshod social media strategies, report says

03/27/2012 | New York Times (tiered subscription model), The

The financial industry is failing to make the most of social media, according to an Assetinum.com survey of 50 leading private banks. Banks displayed an all-around "amateurish" approach to social media, the report found, making only token efforts to engage customers via Facebook, YouTube or Twitter.

View Full Article in:

New York Times (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA