Get your CEO tweeting to earn people's trust

03/27/2012 | eMarketer

More than four-fifths of Fortune 1000 employees say they're more likely to trust a company when the CEO is personally active on social media channels, according to a BRANDfog survey. More than three-quarters also said they were more likely to buy products from companies whose CEO used social media to define and discuss the company's core values.

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