How to use Pinterest to market your business

Photo-sharing site Pinterest has caught on with women, so it makes sense for business who want to appeal to women to use the platform, according to marketing specialist Jay Ehret. Businesses are best able to take advantage of Pinterest if they have interesting content, products that are well-suited to being presented visually and time to invest in the site, he noted. Magazine managers recommend posting images that communicate a story and running contests on the platform.

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