Starbucks brews plan to boost sales in Europe

03/27/2012 | Chicago Tribune (tiered subscription model)

Starbucks has turned things around at home and is now turning its attention to growing the business in Europe, which, together with the Middle East and Africa, accounts for about 10% of the company's sales. "Our business in Europe today is quite reminiscent of what we went through in the U.S. back in 2008 -- a tough economy, record unemployment, fierce competition and our own self-induced mistakes," said executive Michelle Gass.

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