Vidal takes mobile campaign for Zyrtec to Hispanic women

03/27/2012 | ClickZ

Zyrtec is using digital means to get to female Hispanic allergy sufferers. The campaign by Vidal Partnership often employs mobile video to target women who are bilingual or Spanish-dominant. The mobile advertising is tied to viewers of Univision, Telemundo, Viva News and AOL-Latino.

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