Why self-promotion is a lousy strategy

03/27/2012 | IndustryLeadersMagazine.com

Small businesses shouldn't use online tools simply to self-promote, writes Dhwani Shah. Rather than talking about yourself, aim to quickly communicate the precise value your company brings to its customers. "The bottom line is that customers don't care about you. They only care about what it is that you're selling and what you can do for them," Shah writes.

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