Beating the big players in your industry

03/27/2013 | Inc. online (free registration)

History provides plenty of examples of when small companies have been able to succeed despite challenges from larger competitors, writes Steve Tobak. You can defeat the giants in your industry by finding your niche, partnering with other small businesses and using a unique approach. "You have to create something that appeals to an audience in a way that the big guys don't or can't do," he writes.

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