Brands are sending 5.4% more e-mail than they did a year ago, according to an Experian Marketing report. Click rates were highest on the weekend, when overall volumes were lowest. "Flooding consumers' inboxes with email isn't necessarily having the desired effect," Lucia Moses writes.
As brands send more e-mail, customers click more on low-volume days
SmartBrief Job Listings for Retail
|Staff Accountant-General Accounting||
Total Wine & More
Crescent Electric Supply Co.
|Cedar Rapids, IA|
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Ross Stores, INC
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The Vitamin Shoppe
|North Bergen, New Jersey|