Coke sees emerging brand opportunities

03/27/2013 | FoodNavigator

Deryck van Rensburg, president of venturing and emerging brands at Coca-Cola, says one-third of the beverage giant's business "over the next 5 to 10 years could come from disruptive brands in categories that do not exist today." VEB, created in 2007, has invested in brands including Honest Tea, Zico coconut water and FUZE energy drinks.

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