Hotel developers: Remember emotional appeal in design

03/27/2013 | HotelNewsNow.com

According to a new study, consumers are looking for an emotional tie when they choose a hotel. Namely, they want something that makes them feel comfortable, excited and satisfied. "As designers, it is critical that we trigger each of these positive emotions, from the arrival experience through to the ambiance of the rooms, the creative development of the physical amenities, all in harmony with the property's target market," writes Tim Peck, chairman of OBMI.

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