Manufacturers key as NFC on pace to be in half a billion phones

03/27/2013 | Mobile Marketing Magazine

NFC is getting its biggest push yet from original equipment manufacturers, particularly BlackBerry and Samsung, as the number of NFC smartphones in use is on course to top 500 million by next year, according to a report by ABI Research. "NFC has reached the point of no return. ... Up until this point banks and other service partners were holding back from committing to [mobile network operators], and it has always surprised me that they did not drive this forward themselves and invest to take charge of this market's potential," said John Devlin, ABI's practice director.

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