Measure ethical actions to boost your firm's success

03/27/2013 | Inc. online (free registration)

Companies measure sales and other employee achievements, but they should track and reward ethical behavior the same way, writes Jeffrey Pfeffer, professor of organizational behavior at Stanford University's Graduate School of Business. Surveys can reveal how comfortable employees are in raising ethical concerns and may prompt a company to hire an ombudsman to hear about concerns privately, he writes. "Companies that are serious about their ethical culture define and then measure the components of such culture," writes Pfeffer.

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