Nike is criticized for congratulatory Tiger Woods ad

03/27/2013 | USA Today · Advertising Age (tiered subscription model)

Nike Golf posted a congratulatory image of Tiger Woods with the quote "Winning takes care of everything" superimposed over it after Woods won a tournament this weekend and regained the world No. 1 ranking. Analysts questioning Nike's approach to utilizing the disgraced superstar. "This could get fans fired up. Woods is better than that. Nike is better than that. ... Every human being who has a heart, as well as a head, understands that it's always about more than just winning," says Mike Paul, a crisis public relations specialist. A Nike representative said the ad line is just about Woods' golf philosophy.

View Full Article in:

USA Today · Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY