Many reps are missing out on social selling's opportunities

03/27/2014 | B2C Marketing Insider

Despite the importance of social media in the current sales climate, many representatives have been slow to adopt social-selling techniques, writes Jenna Dobkin. Against this backdrop, the firm Evolve has produced a list of the 30 most influential sales professionals on social media. SalesLoft CEO Kyle Porter, one of the people to make the list, says it's critical to be on the same social platforms that your prospects are using.

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