Thoughtful complaint resolution can lead to loyal customers

03/27/2014 | B2C Marketing Insider

Michel Falcon, a millennial and employee experience coach, says companies that take the time to make things right with unhappy customers will inspire more loyalty in the long run. "Let the customer know what you are going to do about the matter along with the financial compensation they may be looking for," Falcon writes. "Everyone wants to be heard. And we can all appreciate acknowledgement of a wrongdoing and a strong effort to make up for that mistake."

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