New Pepsi Campaign Targets Gen X, Hispanics

03/28/2002 | NYTimes.com

Pepsi-Cola's Sierra Mist is the focus of a new big-budget campaign that aims to attach the idea of "super refreshment" with the lemon-lime drink. The spots were produced and directed by such heavy weights as Janusz Kaminski, who won an Oscar for photography for "Saving Private Ryan" and "Schindler's List." Pepsi says it hopes the ads will attract 18-to-34-year-olds and Hispanics.

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