P&G overhauls marketing organization

Procter & Gamble's career-path adjustments were designed to retain employees and ease the logjam of workers around the brand manager level. The program includes:

  • Focusing on the marketing core and finding other places to perform ancillary work.
  • Building centers of expertise to provide information and best practices on key functions.
  • Reviewing marketing jobs for its effect on the business and complexity.
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    Cincinnati Enquirer, The (tiered subscription model)

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