Study shows female roles split between "me time," "we time"

03/28/2005 | Mediaweek

Research from a study conduced by Lifetime and the Insight Research Group shows women are split between two roles that would be of interest to marketers. The study says women are either "independents," -- described as "Sex and the City" types -- who create equal partnerships with men and demand "me" time; or "neotraditionalists", who prefer traditional gender roles, motherhood and "we" time.

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