Report: Mobile, gaming ads not living up to hype

03/28/2007 | Advertising Age (tiered subscription model)

Social media is proving more popular with marketers than the much buzzed-about mobile and gaming segments, according to a survey of interactive marketers by Forrester Research. E-mail and search marketing also are growing, in large part because marketers can easily gauge their ROI, according to Forrester analyst Brian Haven.

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