Report: Mobile, gaming ads not living up to hype

03/28/2007 | Advertising Age (tiered subscription model)

Social media is proving more popular with marketers than the much buzzed-about mobile and gaming segments, according to a survey of interactive marketers by Forrester Research. E-mail and search marketing also are growing, in large part because marketers can easily gauge their ROI, according to Forrester analyst Brian Haven.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Yield Manager
Mashable
new York, NY
Senior Sales Manager
OnProcess Technology
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC