Exec: Google wants to bring more marketers to TV

03/28/2008 | Broadcasting & Cable

Google is very much interested in partnering with broadcasters to bring more advertisers to TV, Michael Steib, Google TV Ads director, said during a speech at the Television Bureau of Advertising's annual marketing conference. According to Steib, as many as 7,000 major marketers have no presence on TV because "they think TV isn't for them. We think TV is for them."

View Full Article in:

Broadcasting & Cable

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO