Exec: Google wants to bring more marketers to TV

03/28/2008 | Broadcasting & Cable

Google is very much interested in partnering with broadcasters to bring more advertisers to TV, Michael Steib, Google TV Ads director, said during a speech at the Television Bureau of Advertising's annual marketing conference. According to Steib, as many as 7,000 major marketers have no presence on TV because "they think TV isn't for them. We think TV is for them."

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